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Russell Cree

Russell has worked with founders and executives to develop ventures from concept to profitable enterprise to winning exit. As a strategic advisor, Russell cuts through the noise to align thoughtful, comprehensive and strategic direction for brands to deliver their promise and fulfill their potential. Russell has a keen ability to toggle between big picture vision and immediate needs, executive level acumen and entrepreneurial agility. As an entrepreneur himself, Russell has previously launched brands at the intersection of fitness, lifestyle, and technology and taken them from launch to exit. As a professional-level cyclist in his younger days, Russell recognizes teamwork and strategy as some of his core values. Russell holds degrees from Northern Arizona University, University of Wisconsin, and earned his MBA through Portland State University. When he is not working, Russell can be found pedaling through the West Hills of Portland, hiking in the Columbia River Gorge, or at a cafe in the Pearl District.

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Keith Levesque

Keith brings a wide range of financial services to the team. Admittedly, Keith "loves numbers more than anything" which propelled him to a successful 15-year career on Wall Street with investment firms that included Hedge Funds and Family Offices. As an Analyst and Portfolio Manager he was charged with identifying and analyzing public and private companies for investment consideration. He has experience in corporate restructurings (in and out of bankruptcy), mergers, takeovers, special situation investing, and optimization of capital structures. Keith earned a degree from the University of Florida in Business Administration and is a Chartered Financial Analyst. He has also held Series 7, 24 and 27 FINRA / Securities Licenses. Keith is passionate about the outdoors and recreation whether it involves the road, trail, or snow. Keith lives in Bend, OR where those can sometimes be done all in one day and finished with a local craft brew.



The Bell Lap Advisors "Brain Trust"
As a boutique professional services business, we strive to remain small, agile, and focused. With deep roots at the intersection of the athletic and outdoor industries, management consulting, and investment banking, we are are able to scale-up for larger projects and add specialists to our team as needed to best suit our clients needs. This nimble approach allows our group to remain cost-effective for small to lower mid-market businesses, while still offering a comprehensive service at the highest integrity. We have close partnerships with businesses for legal, banking, accounting, digital, creative, design, executive recruiting, and more that we have worked with in the past and share our values. Additionally, we have a team of best-in-class free agents to call upon to join our team when needed.