Bell Lap Advisors-led Cairn Acquired By Outside 

Date

April 2021

Client

Cairn

Service

Sell-Side M&A Advisory

Buyer

Outside Media

Subscription Box, DTC, eCommerce, Outdoor Recreation

Cairn, a Bend-Oregon-based outdoors focused subscription box service was acquired by Outside, previously known as Pocket Outdoor Media. Financial terms of the transaction were not disclosed.

Cairn, which was founded in 2014, sells subscription boxes of curated outdoors products directly to consumers. Since its founding, Cairn has shipped more than 34 million products from 300 brands to 75,000 customers. The company offers multiple subscription options.

Cairn engaged Bell Lap Advisors as their exclusive M&A advisor in the transaction.

Outside is the parent of Bicycle Retailer and Industry News (BRAIN). Pocket Outdoor Media acquired the Outside brand in 2021 and rebranded as Outside. This is Outside’s first acquisition of a consumer products company. Cairn joins a stable of media brands in the Outside family, including Outside and Trail Runner magazines.

In a press release commenting on the acquisition of Cairn, Outside stated, “For industry partners, Cairn's subscription platform serves as a powerful activation tool, with a demonstrated ability to increase brand engagement and drive incremental sales.”

Bell Lap Advisors is the leading M&A advisory firm focused exclusively on small and lower mid-market outdoor recreation and active lifestyle industries. Bell Lap Advisors is the most active M&A advisor for these industries in North America.

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